Peugeot E-Lion Day 2024 Campaign

Peugeot’s ambitious E-Lion initiative—part of its drive to lead Europe’s electric market by 2025—showcases the brand’s full EV lineup and pioneering customer programs (Allure Care, ChatGPT-powered i-Cockpit, circular-economy partnerships, and more).

Commercial:
Released as Peugeot’s first major communication of 2024, the spot presents the E-Lion vision in five “E-pillars” (Ecosystem, Experience, Electric, Efficiency, Environment). Dynamic footage of the new E-208, E-2008, E-3008, E-408, E-5008, and commercial EVs illustrates Peugeot’s zero-emission commitment—underscored by Edenic landscapes, cutting-edge design, and real-world driving scenarios.

Song: “My Lord” by Yarin Primak

Mastered by: Carmel De Picciotto